In 2013, Dubai was awarded the prestigious task of hosting the Expo 2020. The announcement was celebrated with fireworks on renowned Burj Khalifa and holiday for the educational establishment. For seven years, the city has been under constant construction. Building museums, revamping malls and gathering the latest tech. Without a doubt, 2020 is a much-awaited year for Dubai & the UAE. The Expo 2020, which spans for six months, is reported to bring over 25 million visitors from around the world. Understanding that exhibitions of this nature are extremely helpful for any company, businesses from over a hundred countries have booked a spot.
With millions of attendees arriving for the momentous exhibitions in Dubai, it is crucial for firms to utilize this opportunity and equip themselves with techniques that guarantee a huge audience. Therefore, we have curated a list of the top four tactics companies can use to take full advantage of the Expo 2020.
1. Prep Before the Event
One of the effective ways to gather an audience in your booth is to start promoting it before the event. A recent study revealed that 70% of visitors decide in advance the stall they wish to attend. Despite knowing such facts, companies continue to disregard pre promotional activities. Emails and social media are some of the cost-effective methods to promote the brand. With the appropriate use of hashtags and handles, firms can create a community around the event.
2. Booth Design
As a stall is the initial representative of the brand, it is crucial companies spend enough time designing it. An eye-catching booth will have a consistent theme, along with great lighting and interior. However, picking a design, finding the right décor, and understanding which light works best can be a tedious task. In such cases, the best option is to hire exhibition companies in Dubai. Design Space is an events and exhibitions company in Dubai that have mastered the craft of conceptualizing and building.
3. Event Technology
As the world dives deeper into the tech industry, utilizing technology can be a powerful way to gather a crowd. Apart from the usual event websites and apps, companies can lead capture software, matchmaking for attendees, gamification and leaderboard, and Find Your Way (FIW). Employing technology can create tailored experiences for visitors, thus improving a firm’s chance of generating leads.
4. Get Creative with Incentives
As visitors stop by at the booth, it is necessary to make it memorable. Offering product samples, hosting giveaways, and entertaining the crowd with games can influence a customer’s choice. Since customers will usually receive packages from countless companies, it is essential to provide visitors with items that are relevant and useful.
As Expo 2020 approaches, it is beneficial for firms to keep these simple tips in mind to ensure its exhibition in Dubai stands out and receives maximum attention.
